Paid media
Google Ads, Meta Ads, and paid newsletters, managed against leads, pipeline, and revenue.
Capital Max Labs · Bay Area Growth Marketing Consultancy
Paying for clicks that don't turn into customers or investors?
Most paid media problems aren't paid media problems. I find the real one and fix it.
Paid media campaign management, lead generation, and audits for founders and small businesses, delivered by Dennis Xie through a focused consultancy.
$10K–$5M+ monthly ad spend managed · 10+ years in sales and marketing · 1 point of contact: me
Services
Where I help
Marketing audits
An outside read on spend, tracking, and funnel, with a ranked list of what to fix first.
Lead generation
Capture and qualify high-intent demand with offers, forms, routing, and paid channels measured to pipeline.
Crowdfunding marketing
Plan and execute audience building and paid media for Reg A and Reg CF offerings.
Process
How I work
Every engagement starts with the data, not a pitch. The order matters: fixing measurement and waste first makes every later decision cheaper.
Step 1
Audit
Review tracking, spend, funnel, and CRM data to find where budget leaks and what is actually producing pipeline.
Step 2
Strategy
Rank the fixes by expected impact and effort, then set the targets and measurement each one will be judged on.
Step 3
Execute
Do the work inside the accounts, or alongside your team, and report against the numbers agreed up front.
Insights
Latest insights
Audits
Google Ads Audit Checklist: What to Check Before Increasing Budget
Before increasing a Google Ads budget, confirm that conversion tracking reflects real business outcomes and that current spend is going to queries that produce qualified leads or sales. If either is broken, more budget scales the problem instead of the results.
· 2 min read
Paid Media
Why Meta Ads Generate Leads Without Pipeline
Meta Ads generate leads without pipeline when the campaign optimizes toward form submissions rather than qualified outcomes, and the offer and form make it too easy for low-intent people to convert. Fixing it means changing the signal Meta learns from, not just the targeting.
· 2 min read
Paid Media
How to Test Paid Newsletter Sponsorships Without Wasting Budget
To test paid newsletter sponsorships without wasting budget, pick a small number of newsletters with clear audience fit, run one placement each with distinct tracking, and judge them on post-click outcomes. Scale only the placements that produce qualified results.
· 2 min read
Tools
Free tools, coming soon
Get one email when the first tools are ready. No newsletter, no sequence.
About
An operator, not an agency
Capital Max Labs is a Bay Area growth marketing consultancy led by Dennis Xie. I've managed monthly ad spend from $10K to $5M+. Most paid media problems aren't paid media problems. They're strategy, creative, pricing, or funnel problems in disguise. I find the real one and fix it. You work with me directly. Investor's eye on capital efficiency.
More about how I workHave a growth problem worth looking at?
Book a short call. Bring the numbers you have and the problem you are trying to solve. If I am not the right fit, I will say so.